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Articles posted by tstearns:

How to avoid the annual panic around B2B gifting

Tom Stearns

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It’s that time of year of again – time for corporate holiday gift planning. Yes, planning – that’s the optimal word. Typically the word is panicking, because most people don’t actually plan their corporate gifts. If you do, congratulations, you can probably skip the rest of this article.

So let’s get right to it. If you intend to provide memorable corporate gifts to employees, clients, partners, vendors or anyone else, here are a few things you should be thinking about now: Read more…

Way to go! Why public recognition makes rewards and incentives worth more.

Tom Stearns

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public_recognitionAccording to research from the American Association of Inside Sales Professionals (AA-ISP), both leaders and representatives in the sales arena cite “rewards and recognition: motivating teams and reps” as one of the top five challenges of sales organizations. Sales managers are tasked with motivating their teams to achieve specific goals. Recognition and incentive programs are used to excite their teams and encourage them to perform.  What is the best method of recognition to use? Read more…