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A Timeline For Promoting your Event

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If you are new to events marketing, you may struggle to time your marketing communications for optimum impact.

Ignoring for a moment the ‘gurus’ who claim to be able to predict when a tweet or email reminder will reach the greatest number of eyeballs, let’s look at a rough timescale for promoting your event effectively online.

Weeks before your event

Book your venue, acts and make arrangements for security.

If you have video footage of past events featuring the same artist(s), upload it to YouTube to catch people curious about the featured artists. As a bonus, video content is extremely well optimized for search engines so it will boost the chance of your content getting exposure online.

3 weeks before your event

Submit your event to as many listings sites as possible.

Tip: If you’re using evvnt to promote your event on multiple listings sites, we recommend scheduling it to go out at least 2 months in advance. Since different websites have different editorial and content approval calendars, your event information may not receive enough attention if promoted less than 1 month ahead of time. However, social media, email and mobile marketing campaigns can be scheduled as far in advance as you like.

2 weeks before your event

Send out an email informing your subscribers of the event. Email marketing for events will not only drive registrations but will help build relationships, cross promoting content, promoting apps and get feedbacks. Remember to have a share button on the email in order to encourage sharing as well as an unsubscribe one.

1 week before your event

Start promoting the event on Twitter with relevant hashtags  (e.g. #evvnt2014, #weAREevvnt).

Publish the event to your Facebook page. You can set this up in advance as a draft and just tweak as necessary later to save time in the run-up to your event. You can do this either directly on Facebook or using one of the external tools available. You can reach additional users by employing the tagging feature (simply tag your artists/partners pages using @[page name] feature).

If you are promoting your event with an SMS campaign or mobile flyer, this is the time to send a mobile message with brief event details and a website link to notify your potential attendees. A mobile campaign can be one of the most effective ways to promote events with regard to response numbers – there are many low-cost SMS marketing providers out there that can help you.

4 days before your event

Consider sending a reminder email to your subscriber list to remind people who may wish to attend your event but have forgotten the date. Do be careful not to send too many emails, however, as you may soon find people are sending your emails straight to spam.

There are different views on the maximum number you should send, but we recommend no more than 2 a week, as the main reason people give for unsubscribing from mailing lists is because they are receiving emails too frequently.

Likewise, you should consider sending a reminder SMS now.

3 – 2 – 1

In the final few days before your event takes place, keep promoting your event on Twitter and on updates to Facebook. As a close to real-time platform, users who are inundated by hundreds of tweets are more likely to take notice of your post if the event is taking place in the next day or two. Your tweets should be useful and informative, not dressed-up ads. So whether you are providing a piece of interesting news, a guestlist invite or special offer – don’t throw away your followers’ goodwill on endless tweets that provide little value.

In the short term, Twitter is useful for filling your venue – but it can also be a valuable long-term platform, depending on your goals. If your goal is simply to build awareness of your brand, you will gain influence and visibility as you gradually accrue followers.

The day of your event

If you have plans to repeat the event, consider posting tweets in real-time during the event to drum up awareness for the next occasion. One of the best ways to gain followers is by using @ mentions and retweeting other people who tweet about subjects of interest to your own followers – sooner or later people will reciprocate.

Remember, no marketing strategy should exist in a vacuum and cross-referencing all of your content should produce a multiplier effect, hopefully resulting on more bums on seats.

This is a guest post by evvnt. evvnt enables people all over the world to fill their events utilizing the most effective event listing sites on the web. Every minute, with little more than a click, more events and conferences appear in listings, in search engines and on mobile – discoverable by both category and location. With next to no effort customers of evvnt get better attendance, while consumers find events they previously had no idea existed. To date customers in 70 countries worldwide have submitted over 500,000 thousand event listings, created over 300,000 live links, and generated 1 million clicks to ticketing and registration pages. Learn more at www.evvnt.com

The Corporate Marketplace, Inc. launches event gift collection featuring nine trendy timepieces.

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The Corporate Marketplace, Inc. launches event gift collection featuring nine trendy timepieces

N. KINGSTOWN, R.I. (July 15, 2014) – The Corporate Marketplace, leading provider of brand name event gifting experiences, announces a new ChoiceGifts® Watch Collection featuring the trendiest timepieces and the hottest brands.

This Collection features nine different styles for men and women from four popular brands. The exclusive ChoiceGifts Watch Collection includes: Breil, Mondaine, Tommy Bahama and ToyWatch brands.

“Watches make wonderful event gifts. They become a personal statement for every guest, and long after the event, they serve as a lasting reminder of a great time.” said Brian Boucher, Director of Global Event Services for ChoiceGifts. “However, choice is key when offering watches at an event, so we’ve designed this collection to have something for everyone, men and women. From high-style to high-technology and precision craftsmanship, this collection gives each guest a truly unique choice.”

Every event gift detail is handled by the ChoiceGifts’ team, including:

  • working with each planner to select the best gifts for the specific event
  • managing all logistics including shipping, customs paperwork and returns
  • setting up, managing, and breaking down all event gift stations
  • helping every guest choose the right gift, and
  • managing post-event details including paperwork and returns

Read more…

The Corporate Marketplace, Inc. launches an exciting event gift collection featuring six of the hottest consumer electronics.

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The Corporate Marketplace, Inc. Launches An Exciting Event Gift Collection Featuring Six Of The Hottest Consumer Electronics.

North Kingstown, RI — June 3, 2014. The Corporate Marketplace, leading provider of brand name event gifting experiences, announces a new ChoiceGifts Electronics Collection featuring six of the most popular consumer tech items, from battery packs to headphones from Beats by Dr. Dre.

“It’s an easy choice for event planners, but more important, it’s fun for guests because they get to choose gifts from an exciting selection of the hottest tech items.” said Brian Boucher, Director of Global Event Services for The Corporate Marketplace. “…and for planners, the best part is that we do everything for them… from setup and guest assistance, to breakdown, shipping and all the paperwork.” He went on to add… “We like to say The only thing a planner should have to do is collect compliments.”

The exclusive ChoiceGifts® Electronics Collection includes the BOOM Urchin Portable Bluetooth Wireless Speaker, Flips Audio HD Headphones, a Beats by Dr. Dre Tour In-Ear Headphone set, the Braven 570 Bluetooth Speaker, and innovative Mophie Juice Pack smart phone battery life extenders.

“This collection brings exciting, new opportunities to event planners who want to offer innovation and a variety of gift experiences to their customers.” added Boucher “I love working these events – everyone gets so excited about the choices!” Read more…

Choice Gifts’ parent company receives Incentive Magazine’s 2014 Platinum Partner Award for fourth consecutive year.

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Incentive MagazineNorth Kingstown, RI May 19, 2014. The Corporate Marketplace Inc. (Parent company of Choice Gifts) of North Kingstown, R.I., the nation’s leading supplier of brand name products for reward and incentive programs and corporate gifts, has been named the winner of Incentive Magazine’s Platinum Partner Awards’ Corporate Gift Services category.
Read more…

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Attend the 6th Annual AA-ISP Inside Sales Leadership Summit

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The 6th Annual AA-ISP Inside Sales Leadership Summit will be held on April 8th and 9th at the beautiful Intercontinental Chicago O’Hare, just minutes from O’Hare International Airport. The 2014 Summit will feature all new presentations from over 40 of the today’s most recognized Inside Sales Experts. Learn the latest tips, technologies, and proven best practices for solving today’s toughest challenges and issues.

In addition, Summit attendees have plenty of time to network and share with fellow Sales Leaders throughout the event. The Birds of a Feather discussions help to connect you with like-minded individuals on common topics of interest and the Attendee Networking Reception lets everyone meet in a relaxed, informal atmosphere. The Solution Provider Exhibits offer attendees the opportunity to meet with today’s leading inside Sales service providers and learn first-hand, about their various products, service offerings and more importantly – if they can help you or your organization.

The 2014 Summit will be packed full of innovative topics, practical ideas, and best practices you can implement immediately. You’ll leave revitalized, exhilarated, and armed with knowledge, techniques, and tools to help you improve your Inside Sales organization as well improve your own personal management and leadership skills. The Annual AA-ISP Award luncheon, a Summit tradition, will be held on Wednesday and will honor those top individuals and organizations that have made a significant impact to the inside sales profession during the past year. Check out the past 5 years of Leadership Summits in review.

Enhance your Summit experience: Join us on Monday, April 7th, from 2:00 – 5:00 for the Pre-Summit Executive Workshop. This interactive session will focus on leadership development and common challenges. In addition, you’ll have an opportunity to meet and network with other liked-minded sales leaders at the exclusive Executive Welcome Reception on Monday evening. The Workshop has limited seating so be sure to reserve your seat early.

Click here for complete details and to register.

Check out the AA-ISP Video!



3 things corporations absolutely must consider before choosing their next gift

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blog-gift-garbageWe’ve all seen it over and over again. A company decides to thank its (fill in the blank: staff, customers, providers, Town Council members) for their (another blank: hard work, business, service, unyielding support). They need (a gift, several gifts, lots of gifts).

They turn to (their trusted gift supplier, the first name in their Google search, someone they heard about from someone or other). And after an in-depth discussion (usually about money and delivery) what do they decide to give?

Whoa! What’s this another calendar? And gee it has the giver’s logo on it. Or maybe it’s…a coffee mug! Will the generosity never cease? Read more…